Pure XP Pitcher | Reduces Fluoride, PFAS, & Parasites

The Pure XP water filter pitcher is an affordable, convenient way to enjoy cleaner, better-tasting drinking water at home. Ideal for health-conscious consumers seeking higher-performance filtration, it requires no installation and fits easily in refrigerators, making it a simple solution for cleaner water every day.

The Pure XP Pitcher is our most advanced and sustainable pitcher yet, proudly made in the USA using premium filtration media sourced from the U.S. and Japan. Powered by patented CoreXchange™ dual-layer technology, it features enhanced pleated media for improved gravity-fed performance. The Pure XP is NSF Certified to Standard 42 and independently tested to NSF/ANSI Standards 42, 53, 401, P231, and P473 to reduce PFAS, fluoride, microplastics, lead, chlorine, pharmaceuticals, parasites, and other tap water contaminants.

Featuring a replaceable inner cartridge, the Pure XP helps reduce plastic waste by up to 75%, preventing more than 1,000 single-use plastic bottles from entering landfills. Each filter provides up to 100 gallons of filtration, lasting approximately 3–4 months under typical use. Made from 100% BPA- and BPS-free, food-grade materials, the Pure XP delivers clean, great-tasting water for everyday use, travel, and emergency preparedness offering a high-performance, eco-conscious filtration solution at an affordable price.